For NBA fans, one of the more exciting parts of the off-season was when Phil Jackson responded to Kendrick Lamar name-dropping him in a song.
Nobody expected the Zen Master to react to Lamar, yet he did: he took to Twitter and sent a message directly to the rapper.
How did Phil even know about this song? What was his thinking behind the tweet? Where was he when he sent the reply? Jackson revealed all of the answers in an interview with Campus Insiders: