The Los Angeles Lakers and their players are worth money. A lot of money.
According to Forbes, the Lakers are worth $1 billion, second to only the New York Knicks:
According to Forbes Magazine, the Knicks are the NBA’s most valuable team. The magazine’s most recent franchise valuations say the team is worth $1.1 billion.
The Lakers were number one in the list last year, but a renovation of Madison Square Garden and Linsanity last season helped boost New York’s value.
The Lakers started a 20-year, $3.6 billion deal with Time Warner Cable this season.
Meanwhile, the Lakers have the most valuable player on their team this year: at least in terms of money.
Also according to Forbes, Kobe Bryant will make $59.8 million this year through salary and endorsements:
The NBA’s highest-paid player is Kobe Bryant, who will make $59.8 million in salary and endorsements this year. Bryant’s Lakers salary of $27.8 million is $7 million higher than any other player’s. The NBA’s collective bargaining agreement limits individual player salaries to 35% of the team salary cap, which is $58 million this year. But players can also sign deals that are 105% of their previous salary even if it exceeds the cap. Bryant is an exceptional case because he is in his 17th season with the same team at 34 years old and is still playing at an exceptionally high level. The result: Bryant has signed a series of maximum level contracts with the Lakers.
Kobe is endorsed by Nike, Coca-Cola, Turkish Air, Mercedes-Benz and memorabilia firm Panini.
Forbes say that Bryant sells twice as many shoes in China as in the USA.